PROJECT HEEL BRAND
Project Heel is a non-profit animal welfare organization that focuses on the well-being of local animals. The organization is put in line to travel around the U.S. spreading facts and clean cut knowledge to inner city schools and public auditoriums. These designs are the backbone of the organization. The logo and advertisements were created in Adobe Illustrator and the app was created using Adobe InDesign along with the brochure.
Project heel COLLATERAL
Project Heel's collateral consists of three separate things, business card, envelope, and letterhead. The idea behind the color scheme within all three collateral items is to make it bright, fun, and inviting so that people will feel more comfortable with contacting our company.
Project heel AD CAMPAIGN
Project Heel's advertisement campaign consists of three separate ads promoting education on animal abuse and why it's an important thing. The objective of the advertisements are to appeal towards the younger generation, to educate them about animal abuse in hopes that they'll be less animal abuse in the world. Our target is to stop animal abuse before it starts.
POSTER DESIGN
Project Heel's poster design was created to drive an interest towards our company through art. Since this is a non-profit organization that travels around to speak at schools, we wanted to make it fun and memorable. The reason we want kids to remember our company and what we stand for is because we want them to contact us whenever they see animal abuse. Our objective is to do everything we can to stop animal abuse before it starts.
PHONE APP
Project Heel's phone app is an educational app that is broken down into serval sections to help better understand animal abuse and how to prevent it. The app provides fun graphics, typefaces, and colors to keep you interested in reading more. The app is fully functional and was created in Adobe Indesign.
